| Title | Analysis and Estimation of Customer Survival Time in Subscription-based Businesses |
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| Author | Mohammed, Zakariya Mohammed Salih. |
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| Subject | Customer survival time |
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| Subject | Subscription-based businesses |
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| Subject |
Survival analysis |
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| Subject | Churn |
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| Subject | Customer mean survival time |
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| Subject |
Customer-centric approach. |
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| Date | 2008 |
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| Type | Thesis and dissertation |
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| Format | Pdf |
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| Abstract | The aim of this study is to illustrate, adapt and develop methods of survival analysis in analysing and estimating customer survival time in subscription-based businesses. Two particular objectives are studied. The rst objective is to redene the existing survival analysis techniques in business terms and to discuss their uses in order to understand various issues related to the customer-rm relationship. |
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| Identifier | http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_1022_1266526403 |
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